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Alphia’s Heather Govea Explains the Heart-and-Soul Factor for Super Premium

In a recent issue of Pet Food Processing, Heather Govea, Chief Commercial Officer for Alphia, says the pandemic has changed the way consumers are purchasing pet food, but a bigger change may be the heart-and-soul factor for super-premium food. Govea also points to a shift to more brand loyalty, and it’s unclear if it’s a short-term or long-term shift.
Learn more HERE in the Pet Food Processing article from the December 2020 issue.