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Alphia & Better Choice Announce Long Term Strategic Manufacturing Partnership

DENVER, CO (June 22, 2023)  Alphia, Inc., the largest custom manufacturer of super-premium pet food in the U.S., announces a long term strategic manufacturing partnership with Better Choice Company (NYSE: BTTR), a pet health and wellness company. Along with a $5M investment made by Alphia into Better Choice, Alphia will become the manufacturer for its premier brand, Halo, a high growth super-premium pet food brand found in pet specialty stores.

“Solidifying a long-term manufacturing relationship with Better Choice is in line with Alphia’s vision to nourish & protect pets every day, creating a lasting impact with brand partners that share our views on safe, high quality pet food” said David McLain, CEO of Alphia, “We respect the Halo™ brand, and look forward to fueling their growth to feed more pets.”

Michael Young, Chairman of Better Choice, commented, “With this strategic investment into Better Choice as well as a multi-year manufacturing partnership with leading premium pet manufacturer, Alphia™, Better Choice is in an excellent position to grow the Halo brand with a strong partner.”

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About Better Choice Company, Inc.

Better Choice Company Inc. is a pet health and wellness company focused on providing pet products and services that help dogs and cats live healthier, happier, and longer lives. We offer a broad portfolio of pet health and wellness products for dogs and cats sold under our Halo brand across multiple forms, including foods, treats, toppers, dental products, chews, and supplements. We have a demonstrated, multi-decade track record of success and are well positioned to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. Our products consist of kibble and canned dog and cat food, freeze-dried raw dog food, and treats, vegan dog food and treats, oral care products and supplements. Halo’s core products are made with high-quality, thoughtfully sourced ingredients for natural, science-based nutrition. Each innovative recipe is formulated with leading veterinary and nutrition experts to deliver optimal health.